During 2020, nonprofit professionals around the country moved to their home offices. Working remotely came with its own challenges, from communicating with coworkers to building sustainable habits for your organization in the new context.
While many people turned to Netflix to fill their newfound time during the COVID-19 pandemic, others decided this was the perfect opportunity to start developing their own professional skills. Now that we’re getting used to the new normal and vaccin [...]
No matter how perfect your website’s current design is, you’ll need to update it at some point in the near future. Regularly updating your nonprofit’s website is part of running a website, but sometimes nonprofits aren’t sure what they should be updating.
In addition to WordPress’s routine system updates, you should take the time for routine cleanup and content updates to ensure your website remains both relevant and secure. No matter how much your supporters [...]
Nonprofit financial sustainability is necessary for organizations like yours to develop lasting strategies that help you not only maintain your current standing but also grow.
CharityProud’s article on sustainability explains that economically sustainable nonprofits “operate within their financial means and use their inherent resources responsibly. Your resources include both tangible (donors, technology) and intangible (staff skillsets, community partners) things.” [...]
With the unprecedented realities of the COVID-19 pandemic and social distancing, nonprofits of all sizes have faced the new challenge of taking their fundraising events online. Virtual events, though brand new undertakings for many organizations, can be extremely effective ways to engage with supporters, spread awareness of your cause, and raise money from anywhere.
Thankfully, online fundraising and communication platforms have made [...]
Have you ever heard the saying “what gets tracked, gets measured?” I like to add my own spin to and say that “what gets tracked, gets measured. What gets measured, gets results!” When nonprofits begin focusing on donor engagement, they have to take into account that their engagement plan must include gathering and tracking data, as well as how to put it to work to make educated decisions.
Before we jump into how to track engagement, let's [...]
Being in nonprofits for 10+ years, I quickly learned that the engagement of your supporters goes a long way. Another thing that I learned is that engagement doesn’t have to be hard. You just have to learn the basics and decide to do them right. As the title of this blog suggests, successful engagement is a multistep process that centers around the following five steps.1. Get to Know Your Donors A crucial step in any good relationship is laying the right foundation. Wh [...]
Any successful nonprofit will tell you that their success can be attributed to their most loyal supporters. Who am I talking about? I’m talking about donors, members, volunteers, and advocates. Those that have been successful also will tell you that without building a solid foundation with your supporters, it will be hard work to keep them around. A key to helping you build and create those long-lasting relationships is making sure that your organization has an eng [...]
When working in the non-profit world, we talk a lot about our organizational values. Our mission. Our core beliefs. Our purpose. Even in the for-profit world, many organizations proudly and prominently hang their values on their walls. There are sections on websites devoted to the organizational mission. They are showcased in strategic plans and annual reports.
With all this talk about who an organization is, what they stand for, and why they do what they do, you would think [...]
So you went through the interview process and got the job of your dreams! You’re going to be working at a nonprofit where you have a deep connection with the mission and will be surrounded by other like-minded colleagues. You walk in on your first day and think to yourself, where do I start? You ask your colleague for a login to your database may receive one of the following answers:What database? Do you mean QuickBooks, Constant Contact, EventBrite and SignUpGenius? Haha! Her [...]
If you are employed by a relatively new nonprofit that has grown steadily since its founding, congratulations: you are on the path to success. You established your board, vision and mission statements, engaged an initial group of donors, hired your core staff and created community impact through your programming. What’s the next step? In a word: VOLUNTEERS.
Besides financial contributions, the gifts of time and talent are the most important donations that supporters can make to your [...]
If you are a 1-, 2-, or 3-person shop, wearing multiple hats in your nonprofit office in addition to needing to fundraise: this post is for you. Nonprofit leaders are often brought in because of their passion for the cause and ability to run an amazing program for the community they serve--but did we also mention you need to fundraise to keep your doors open? Where do you start? What are the essentials when you would rather be spending your time saving the world? (Psst…it’s not pla [...]
Presidents’ Day is a federal holiday in the United States that began as a celebration of George Washington’s birthday and has expanded as a day to honor the memory of past presidents. In addition to their services to our nation, did you know that many of the men formerly known as POTUS were avid philanthropists? Today we’re taking a look back at what the presidents have to teach us about why donors engage in charitable giving.Philanthropy Is an Investment in the Future [...]
Whether the thought of planning an event sounds fun or frightening, too often I think there is not enough time devoted to developing a purpose, strategy and evaluation. Rather, we do what has always worked, make sure everyone has fun, and then it’s on to the next. The reality is when you take a look at the number of hours and dollars that go into an event—is it always worth it?
Let’s make a plan...Get strategic. What is the real objective of this event? [...]
Do you know off the top of your head, at this minute, what your donor retention rate is? You should! Don’t let donors slip through the cracks or fall off the radar when there are plenty of tools out there to assist in keeping them engaged and continuing their giving habits.
This begins with making donor retention a priority in your organization. The amount of time and money you spend acquiring a new donor compared to what you will spend with an existing donor is significant. Take a l [...]
“It’s the most wonderful time of the year” ---said no fundraiser, ever.
The holiday season is a paradox for most fundraising professionals. Yes, holidays are a time of good cheer filled with turkey, mistletoe and quality time with loved ones. The holidays also are a challenging, pressure-filled time for nonprofits to strike while the iron is hot, capitalizing on goodwill towards men to fund services and programs in the coming year.
In 2012, Charity Navigator conducte [...]
Let’s face it. Sometimes whether we want to or not, life forces us to delegate. It may be incredibly hard to relinquish control—you want everything to be said and done in the professional and timely manner that you would bring to the table. By using fundraising committees you may be able to free up some of the precious hours of your day as a fundraiser by letting super-passionate volunteers do the outreach for you.Building your committee.
Committees can be a great way to br [...]
While we know you can never thank a donor enough, the Golden Rule of Stewardship is that we should be thanking our donors seven times. SEVEN TIMES?! I speak with some nonprofits that feel lucky if they get one end-of-year thank you out the door before closing the books. After I pick my jaw off the ground I remind them how important it is for timely acknowledgements, but also try to provide a few suggestions of easy ways to remind a donor how much we love them without spending too much time or m [...]
Sometimes I’ll hold my breath before I, almost apologetically, admit that I am…a millennial. (Gasp!) And if there’s one consistent annoyance I hear sitting in on countless conference sessions about how to deal with my generation, it’s that we’re not loyal to our employers and bounce from job to job like we’re at one of those indoor trampoline parks.
Some will say—“it’s not their fault! It’s the society they were raised in! They t [...]
As the President of the Board for a small, young nonprofit that is completely run by volunteers, I often look for cost-effective ways to fundraise that won’t entail much legwork. Lucky for us, new fundraising trends are constantly emerging for consumers/runners/etc. to add meaning to their holiday shopping, miles, and so on.
Here are some really easy suggestions to promote outreach and giving opportunities for your organization.Requires Zero Effort
Register your nonprof [...]
Sometimes, fundraising feels like trying to carry water in a leaky bucket. Donor retention remains at about 60 percent and there are high rates of employee turnover at many nonprofit organizations. The push to fundraise from a donor-centric perspective has proven beneficial but in order to raise more money in support of the mission, keep our donors and employees and create meaningful change we need to take our approach a step further. Nonprofits must be sustainable.
A good fundraiser recog [...]