3 Tips to Promote Your Fundraising Events on Social Media

Friday, December 22, 2023
Topics: events, strategy, communications, marketing, social media, community engagement

Your nonprofit knows that putting together a fundraising event is no easy feat! Between setting up an event committee, booking a venue, and creating an engaging program agenda, a lot of work goes into crafting the perfect event. However, regardless of how much you plan for your events, their success largely depends on how well you’re able to market them to your supporters.

Your nonprofit has many marketing tools at its disposal, but one of the best ways to expand your reach and stir [...]

How to Boost Your Fundraising with the Google Ad Grant

Monday, August 28, 2023
Topics: strategy, fundraising, communications, marketing, best practices

Your nonprofit needs funding from individual donors and grantmaking organizations to fulfill its mission. As technology advances, more and more opportunities to secure this essential revenue online become available.

The Google Ad Grant is one of these game-changing opportunities. Unlike traditional grants, the Google Ad Grant is an in-kind contribution that awards $10,000 in free ad credits to eligible organizations every month. With these dedicated funds for marketing, you can tailor your [...]

Choosing the Most Effective Marketing Channels for Your Fundraising Campaign

Friday, March 4, 2022
Topics: strategy, fundraising, communications, marketing, goal-setting, best practices

As a nonprofit marketing leader, you're tasked with creating compelling content and figuring out the best strategies to reach your audience and inspire action. Through it all, a recurring aspect you have to consider is which marketing channels you decide to use.

From email marketing to website marketing to direct mail marketing, there are pros and cons to each method of audience engagement. On the other hand, not every one of your current supporter base and potential prospects will resp [...]

Multi-Channel Advocacy: 5 Best Practices

Monday, January 24, 2022
Topics: strategy, marketing, goal-setting, strategic plan, best practices

Advocacy campaigns have the power to connect your nonprofit with new audiences while transforming the world for the better. With an advocacy campaign, you can engage donors on the issues they care about, introduce your nonprofit to new supporters, and further your cause by lobbying for social change, all while earning donations and getting your nonprofit’s name out there. 

Of course, your nonprofit won’t attract new supporters and activists without the help of your marketi [...]

A Guide to Updating Your Nonprofit's WordPress Website

Thursday, March 11, 2021
Topics: strategy, marketing, best practices

No matter how perfect your website’s current design is, you’ll need to update it at some point in the near future. Regularly updating your nonprofit’s website is part of running a website, but sometimes nonprofits aren’t sure what they should be updating.

In addition to WordPress’s routine system updates, you should take the time for routine cleanup and content updates to ensure your website remains both relevant and secure. No matter how much your supporters [...]