Choosing the Most Effective Marketing Channels for Your Fundraising Campaign

Friday, March 4, 2022

As a nonprofit marketing leader, you're tasked with creating compelling content and figuring out the best strategies to reach your audience and inspire action. Through it all, a recurring aspect you have to consider is which marketing channels you decide to use.

From email marketing to website marketing to direct mail marketing, there are pros and cons to each method of audience engagement. On the other hand, not every one of your current supporter base and potential prospects will resp [...]

Multi-Channel Advocacy: 5 Best Practices

Monday, January 24, 2022

Advocacy campaigns have the power to connect your nonprofit with new audiences while transforming the world for the better. With an advocacy campaign, you can engage donors on the issues they care about, introduce your nonprofit to new supporters, and further your cause by lobbying for social change, all while earning donations and getting your nonprofit’s name out there. 

Of course, your nonprofit won’t attract new supporters and activists without the help of your marketi [...]

Using the Google Ad Grant to Boost Your Fundraising Efforts

Thursday, January 13, 2022

Fundraising is a critical piece of the nonprofit sector. Regardless of your position in an organization, it is vital to look for new opportunities to increase revenue and build your donor base. 

There are proven strategies to do this that have been used for decades, such as engaging with your local community and targeting potential donors. However, the increasing digitization of society presents numerous new challenges and opportunities to boost fundraising.

While many organizati [...]

A Guide to Updating Your Nonprofit's WordPress Website

Thursday, March 11, 2021

No matter how perfect your website’s current design is, you’ll need to update it at some point in the near future. Regularly updating your nonprofit’s website is part of running a website, but sometimes nonprofits aren’t sure what they should be updating.

In addition to WordPress’s routine system updates, you should take the time for routine cleanup and content updates to ensure your website remains both relevant and secure. No matter how much your supporters [...]