Have you ever heard the saying “what gets tracked, gets measured?” I like to add my own spin to and say that “what gets tracked, gets measured. What gets measured, gets results!” When nonprofits begin focusing on donor engagement, they have to take into account that their engagement plan must include gathering and tracking data, as well as how to put it to work to make educated decisions.
Before we jump into how to track engagement, let's [...]
Being in nonprofits for 10+ years, I quickly learned that the engagement of your supporters goes a long way. Another thing that I learned is that engagement doesn’t have to be hard. You just have to learn the basics and decide to do them right. As the title of this blog suggests, successful engagement is a multistep process that centers around the following five steps.1. Get to Know Your Donors A crucial step in any good relationship is laying the right foundation. Wh [...]
If you are a 1-, 2-, or 3-person shop, wearing multiple hats in your nonprofit office in addition to needing to fundraise: this post is for you. Nonprofit leaders are often brought in because of their passion for the cause and ability to run an amazing program for the community they serve--but did we also mention you need to fundraise to keep your doors open? Where do you start? What are the essentials when you would rather be spending your time saving the world? (Psst…it’s not pla [...]
Presidents’ Day is a federal holiday in the United States that began as a celebration of George Washington’s birthday and has expanded as a day to honor the memory of past presidents. In addition to their services to our nation, did you know that many of the men formerly known as POTUS were avid philanthropists? Today we’re taking a look back at what the presidents have to teach us about why donors engage in charitable giving.Philanthropy Is an Investment in the Future [...]
Do you know off the top of your head, at this minute, what your donor retention rate is? You should! Don’t let donors slip through the cracks or fall off the radar when there are plenty of tools out there to assist in keeping them engaged and continuing their giving habits.
This begins with making donor retention a priority in your organization. The amount of time and money you spend acquiring a new donor compared to what you will spend with an existing donor is significant. Take a l [...]
While we know you can never thank a donor enough, the Golden Rule of Stewardship is that we should be thanking our donors seven times. SEVEN TIMES?! I speak with some nonprofits that feel lucky if they get one end-of-year thank you out the door before closing the books. After I pick my jaw off the ground I remind them how important it is for timely acknowledgements, but also try to provide a few suggestions of easy ways to remind a donor how much we love them without spending too much time or m [...]