In the digital age of nonprofit fundraising, data is an invaluable asset that holds the key to a world of possibilities. Not only is effective data management vital for allocating money and filing taxes, but it’s also crucial for driving greater fundraising results and stewarding meaningful donor relationships.
If your data is just sitting in your CRM, you’re probably missing out on valuable engagement opportunities. When your nonprofit starts focusing on donor engagement, you [...]
Retaining your nonprofit’s donors depends on the effectiveness of your stewardship. Especially for first-time donors, you need engagement strategies like tailored communications, appealing involvement opportunities, and genuine appreciation to keep them invested in your mission. After all, you’ve put in the work to successfully acquire a new donor and you don’t want to lose them now.
Proactive stewardship will ensure you not only keep new donors interested in your no [...]
Being in nonprofits for 10+ years, I quickly learned that the engagement of your supporters goes a long way. Another thing that I learned is that engagement doesn’t have to be hard. You just have to learn the basics and decide to do them right. As the title of this blog suggests, successful engagement is a multistep process that centers around the following five steps.
1. Get to Know Your Donors A crucial step in any good relationship is laying the right foundation. Wh [...]
Any successful nonprofit will tell you that their success can be attributed to their most loyal supporters. Who am I talking about? I’m talking about donors, members, volunteers, and advocates. Those that have been successful also will tell you that without building a solid foundation with your supporters, it will be hard work to keep them around. A key to helping you build and create those long-lasting relationships is making sure that your organization has an eng [...]
If you are a 1-, 2-, or 3-person shop, wearing multiple hats in your nonprofit office in addition to needing to fundraise: this post is for you. Nonprofit leaders are often brought in because of their passion for the cause and ability to run an amazing program for the community they serve--but did we also mention you need to fundraise to keep your doors open? Where do you start? What are the essentials when you would rather be spending your time saving the world? (Psst…it’s not pla [...]
Do you know off the top of your head, at this minute, what your donor retention rate is? You should! Don’t let donors slip through the cracks or fall off the radar when there are plenty of tools out there to assist in keeping them engaged and continuing their giving habits.
This begins with making donor retention a priority in your organization. The amount of time and money you spend acquiring a new donor compared to what you will spend with an existing donor is significant. Take a l [...]
