Tracking Engagement, Gathering Data, & Putting the Data to Work

Monday, December 30, 2019

Have you ever heard the saying “what gets tracked, gets measured?”  I like to add my own spin to and say that “what gets tracked, gets measured. What gets measured, gets results!”  When nonprofits begin focusing on donor engagement, they have to take into account that their engagement plan must include gathering and tracking data, as well as how to put it to work to make educated decisions.

 

Before we jump into how to track engagement, let's [...]

5 Steps of Engagement: Successful Engagement is a Multi-Step Process

Monday, December 30, 2019

Being in nonprofits for 10+ years, I quickly learned that the engagement of your supporters goes a long way.  Another thing that I learned is that engagement doesn’t have to be hard.  You just have to learn the basics and decide to do them right. As the title of this blog suggests, successful engagement is a multistep process that centers around the following five steps.

1. Get to Know Your Donors

A crucial step in any good relationship is laying the right foundation. Wh [...]

Engagement: What is it and why is it so important?

Friday, November 22, 2019

Any successful nonprofit will tell you that their success can be attributed to their most loyal supporters.  Who am I talking about?  I’m talking about donors, members, volunteers, and advocates.  Those that have been successful also will tell you that without building a solid foundation with your supporters, it will be hard work to keep them around.  A key to helping you build and create those long-lasting relationships is making sure that your organization has an eng [...]

Fundraising Essentials for Small Shops

Tuesday, April 4, 2017

If you are a 1-, 2-, or 3-person shop, wearing multiple hats in your nonprofit office in addition to needing to fundraise: this post is for you. Nonprofit leaders are often brought in because of their passion for the cause and ability to run an amazing program for the community they serve--but did we also mention you need to fundraise to keep your doors open? Where do you start? What are the essentials when you would rather be spending your time saving the world? (Psst…it’s not pla [...]

Wait, Wait--Come Back! – Reengaging Lapsed Donors

Thursday, February 2, 2017

Do you know off the top of your head, at this minute, what your donor retention rate is? You should! Don’t let donors slip through the cracks or fall off the radar when there are plenty of tools out there to assist in keeping them engaged and continuing their giving habits.

This begins with making donor retention a priority in your organization. The amount of time and money you spend acquiring a new donor compared to what you will spend with an existing donor is significant. Take a l [...]