With the unprecedented realities of the COVID-19 pandemic and social distancing, nonprofits of all sizes have faced the new challenge of taking their fundraising events online. Virtual events, though brand new undertakings for many organizations, can be extremely effective ways to engage with supporters, spread awareness of your cause, and raise money from anywhere.
Thankfully, online fundraising and communication platforms have made [...]
Any successful nonprofit will tell you that their success can be attributed to their most loyal supporters. Who am I talking about? I’m talking about donors, members, volunteers, and advocates. Those that have been successful also will tell you that without building a solid foundation with your supporters, it will be hard work to keep them around. A key to helping you build and create those long-lasting relationships is making sure that your organization has an eng [...]
If you are employed by a relatively new nonprofit that has grown steadily since its founding, congratulations: you are on the path to success. You established your board, vision and mission statements, engaged an initial group of donors, hired your core staff and created community impact through your programming. What’s the next step? In a word: VOLUNTEERS.
Besides financial contributions, the gifts of time and talent are the most important donations that supporters can make to your [...]
“It’s the most wonderful time of the year” ---said no fundraiser, ever.
The holiday season is a paradox for most fundraising professionals. Yes, holidays are a time of good cheer filled with turkey, mistletoe and quality time with loved ones. The holidays also are a challenging, pressure-filled time for nonprofits to strike while the iron is hot, capitalizing on goodwill towards men to fund services and programs in the coming year.
In 2012, Charity Navigator conducte [...]
Sometimes, fundraising feels like trying to carry water in a leaky bucket. Donor retention remains at about 60 percent and there are high rates of employee turnover at many nonprofit organizations. The push to fundraise from a donor-centric perspective has proven beneficial but in order to raise more money in support of the mission, keep our donors and employees and create meaningful change we need to take our approach a step further. Nonprofits must be sustainable.
A good fundraiser recog [...]