From email marketing to website marketing to direct mail marketing, there are pros and cons to each method of audience engagement. On the other hand, not every one of your current supporter base and potential prospects will resp [...]
Advocacy campaigns have the power to connect your nonprofit with new audiences while transforming the world for the better. With an advocacy campaign, you can engage donors on the issues they care about, introduce your nonprofit to new supporters, and further your cause by lobbying for social change, all while earning donations and getting your nonprofit’s name out there.
Of course, your nonprofit won’t attract new supporters and activists without the help of your marketi [...]
Fundraising is a critical piece of the nonprofit sector. Regardless of your position in an organization, it is vital to look for new opportunities to increase revenue and build your donor base.
There are proven strategies to do this that have been used for decades, such as engaging with your local community and targeting potential donors. However, the increasing digitization of society presents numerous new challenges and opportunities to boost fundraising.
While many organizati [...]
During 2020, nonprofit professionals around the country moved to their home offices. Working remotely came with its own challenges, from communicating with coworkers to building sustainable habits for your organization in the new context.
While many people turned to Netflix to fill their newfound time during the COVID-19 pandemic, others decided this was the perfect opportunity to start developing their own professional skills. Now that we’re getting used to the new normal and vaccin [...]
No matter how perfect your website’s current design is, you’ll need to update it at some point in the near future. Regularly updating your nonprofit’s website is part of running a website, but sometimes nonprofits aren’t sure what they should be updating.
In addition to WordPress’s routine system updates, you should take the time for routine cleanup and content updates to ensure your website remains both relevant and secure. No matter how much your supporters [...]
Nonprofit financial sustainability is necessary for organizations like yours to develop lasting strategies that help you not only maintain your current standing but also grow.
CharityProud’s article on sustainability explains that economically sustainable nonprofits “operate within their financial means and use their inherent resources responsibly. Your resources include both tangible (donors, technology) and intangible (staff skillsets, community partners) things.” [...]
Have you ever heard the saying “what gets tracked, gets measured?” I like to add my own spin to and say that “what gets tracked, gets measured. What gets measured, gets results!” When nonprofits begin focusing on donor engagement, they have to take into account that their engagement plan must include gathering and tracking data, as well as how to put it to work to make educated decisions.
Before we jump into how to track engagement, let's [...]
Being in nonprofits for 10+ years, I quickly learned that the engagement of your supporters goes a long way. Another thing that I learned is that engagement doesn’t have to be hard. You just have to learn the basics and decide to do them right. As the title of this blog suggests, successful engagement is a multistep process that centers around the following five steps.1. Get to Know Your Donors A crucial step in any good relationship is laying the right foundation. Wh [...]
Any successful nonprofit will tell you that their success can be attributed to their most loyal supporters. Who am I talking about? I’m talking about donors, members, volunteers, and advocates. Those that have been successful also will tell you that without building a solid foundation with your supporters, it will be hard work to keep them around. A key to helping you build and create those long-lasting relationships is making sure that your organization has an eng [...]
When working in the non-profit world, we talk a lot about our organizational values. Our mission. Our core beliefs. Our purpose. Even in the for-profit world, many organizations proudly and prominently hang their values on their walls. There are sections on websites devoted to the organizational mission. They are showcased in strategic plans and annual reports.
With all this talk about who an organization is, what they stand for, and why they do what they do, you would think [...]
So you went through the interview process and got the job of your dreams! You’re going to be working at a nonprofit where you have a deep connection with the mission and will be surrounded by other like-minded colleagues. You walk in on your first day and think to yourself, where do I start? You ask your colleague for a login to your database may receive one of the following answers:What database? Do you mean QuickBooks, Constant Contact, EventBrite and SignUpGenius? Haha! Her [...]
If you are employed by a relatively new nonprofit that has grown steadily since its founding, congratulations: you are on the path to success. You established your board, vision and mission statements, engaged an initial group of donors, hired your core staff and created community impact through your programming. What’s the next step? In a word: VOLUNTEERS.
Besides financial contributions, the gifts of time and talent are the most important donations that supporters can make to your [...]
“It’s the most wonderful time of the year” ---said no fundraiser, ever.
The holiday season is a paradox for most fundraising professionals. Yes, holidays are a time of good cheer filled with turkey, mistletoe and quality time with loved ones. The holidays also are a challenging, pressure-filled time for nonprofits to strike while the iron is hot, capitalizing on goodwill towards men to fund services and programs in the coming year.
In 2012, Charity Navigator conducte [...]
Sometimes, fundraising feels like trying to carry water in a leaky bucket. Donor retention remains at about 60 percent and there are high rates of employee turnover at many nonprofit organizations. The push to fundraise from a donor-centric perspective has proven beneficial but in order to raise more money in support of the mission, keep our donors and employees and create meaningful change we need to take our approach a step further. Nonprofits must be sustainable.
A good fundraiser recog [...]