Choosing the Most Effective Marketing Channels for Your Fundraising Campaign

Friday, March 4, 2022

As a nonprofit marketing leader, you're tasked with creating compelling content and figuring out the best strategies to reach your audience and inspire action. Through it all, a recurring aspect you have to consider is which marketing channels you decide to use.

From email marketing to website marketing to direct mail marketing, there are pros and cons to each method of audience engagement. On the other hand, not every one of your current supporter base and potential prospects will resp [...]

Using the Google Ad Grant to Boost Your Fundraising Efforts

Thursday, January 13, 2022

Fundraising is a critical piece of the nonprofit sector. Regardless of your position in an organization, it is vital to look for new opportunities to increase revenue and build your donor base. 

There are proven strategies to do this that have been used for decades, such as engaging with your local community and targeting potential donors. However, the increasing digitization of society presents numerous new challenges and opportunities to boost fundraising.

While many organizati [...]

5 Effective Ways to Keep Your Virtual Events Engaging

Tuesday, May 12, 2020

5 Effective Ways to Keep Your Virtual Events Engaging

With the unprecedented realities of the COVID-19 pandemic and social distancing, nonprofits of all sizes have faced the new challenge of taking their fundraising events online. Virtual events, though brand new undertakings for many organizations, can be extremely effective ways to engage with supporters, spread awareness of your cause, and raise money from anywhere.

Thankfully, online fundraising and communication platforms have made [...]

5 Steps of Engagement: Successful Engagement is a Multi-Step Process

Monday, December 30, 2019

Being in nonprofits for 10+ years, I quickly learned that the engagement of your supporters goes a long way.  Another thing that I learned is that engagement doesn’t have to be hard.  You just have to learn the basics and decide to do them right. As the title of this blog suggests, successful engagement is a multistep process that centers around the following five steps.

1. Get to Know Your Donors

A crucial step in any good relationship is laying the right foundation. Wh [...]