Strategies for End-of-Year Campaign Success

Monday, November 28, 2016

“It’s the most wonderful time of the year” ---said no fundraiser, ever.

The holiday season is a paradox for most fundraising professionals. Yes, holidays are a time of good cheer filled with turkey, mistletoe and quality time with loved ones. The holidays also are a challenging, pressure-filled time for nonprofits to strike while the iron is hot, capitalizing on goodwill towards men to fund services and programs in the coming year.

In 2012, Charity Navigator conducte [...]