Whether the thought of planning an event sounds fun or frightening, too often I think there is not enough time devoted to developing a purpose, strategy and evaluation. Rather, we do what has always worked, make sure everyone has fun, and then it’s on to the next. The reality is when you take a look at the number of hours and dollars that go into an event—is it always worth it?
Let’s make a plan...Get strategic. What is the real objective of this event? [...]