Blog - Charityproud

Monday, November 11, 2024

How To Build Nonprofit Brand Awareness: 4 Strategies

Topics: strategy, communications, marketing, social media, strategic plan

With countless businesses and nonprofits alike competing for attention, building a recognizable brand means the difference between staying in the shadows and becoming a household name. Establishing a recognizable and trustworthy brand ensures your organization stays at the top of people's minds when they think about which nonprofits to support.

A brand awareness strategy doesn’t just attract funding; it builds long-term relationships with donors, volunteers, beneficiaries, and co [...]

Friday, December 22, 2023

3 Tips to Promote Your Fundraising Events on Social Media

Topics: events, strategy, communications, marketing, social media, community engagement

Your nonprofit knows that putting together a fundraising event is no easy feat! Between setting up an event committee, booking a venue, and creating an engaging program agenda, a lot of work goes into crafting the perfect event. However, regardless of how much you plan for your events, their success largely depends on how well you’re able to market them to your supporters.

Your nonprofit has many marketing tools at its disposal, but one of the best ways to expand your reach and stir [...]

Monday, August 28, 2023

How to Boost Your Fundraising with the Google Ad Grant

Topics: strategy, fundraising, communications, marketing, best practices

Your nonprofit needs funding from individual donors and grantmaking organizations to fulfill its mission. As technology advances, more and more opportunities to secure this essential revenue online become available.

The Google Ad Grant is one of these game-changing opportunities. Unlike traditional grants, the Google Ad Grant is an in-kind contribution that awards $10,000 in free ad credits to eligible organizations every month. With these dedicated funds for marketing, you can tailor your [...]

Friday, March 4, 2022

Choosing the Most Effective Marketing Channels for Your Fundraising Campaign

Topics: strategy, fundraising, communications, marketing, goal-setting, best practices

As a nonprofit marketing leader, you're tasked with creating compelling content and figuring out the best strategies to reach your audience and inspire action. Through it all, a recurring aspect you have to consider is which marketing channels you decide to use.

From email marketing to website marketing to direct mail marketing, there are pros and cons to each method of audience engagement. On the other hand, not every one of your current supporter base and potential prospects will resp [...]

Monday, January 24, 2022

Multi-Channel Advocacy: 5 Best Practices

Topics: strategy, marketing, goal-setting, strategic plan, best practices

Advocacy campaigns have the power to connect your nonprofit with new audiences while transforming the world for the better. With an advocacy campaign, you can engage donors on the issues they care about, introduce your nonprofit to new supporters, and further your cause by lobbying for social change, all while earning donations and getting your nonprofit’s name out there.

Of course, your nonprofit won’t attract new supporters and activists without the help of your marketi [...]

Thursday, March 11, 2021

A Guide to Updating Your Nonprofit's WordPress Website

Topics: strategy, marketing, best practices

No matter how perfect your website’s current design is, you’ll need to update it at some point in the near future. Regularly updating your nonprofit’s website is part of running a website, but sometimes nonprofits aren’t sure what they should be updating.

In addition to WordPress’s routine system updates, you should take the time for routine cleanup and content updates to ensure your website remains both relevant and secure. No matter how much your supporters [...]